Wednesday, October 26
Thursday, October 27
Adopt These Heaven-Sent, Research-Proven Conference Insights
A sociologist and a meeting professional walk into an event. Sounds like the start of a joke, right? It’s not. It’s a session from a leading researcher and meeting professional regarding today’s institutions: organizations, government, education and even your conference. Discover insights about what society wants and expects from your event today. What drives people away from your events, and what compels them to come back?
Presented by Jeff Hurt and Josh Packard
Creative Blocks, Melting Clocks, Salvador Dali and You
Join the team behind The Dali Museum's Innovation Labs in St. Petersburg, Florida, as it reveals its unique methodology for designing and facilitating creative off-site retreats. Dali Labs Founding Co-Director Nathan Schwagler will showcase tools, techniques, agendas, flows, images, case examples and up-to-date research on ways you can design meetings optimized for creativity.
Presented by Nathan Schwagler
CMP Certification: Your Questions Answered
Achieving CMP certification proves to your colleagues and peers that you have mastered the knowledge and skills necessary to be a successful meeting professional. Come to this session to hear the requirements to apply, how to study and why earning the CMP designation will enhance your career.
Presented by Gayle Dahlman
Have questions about productivity apps, mobile devices or anything tech-related in general? Bring them with you to this session. We’re bringing in tech geeks to address all your questions. We challenge you to stump the panel!
Presented by Dahlia El Gazzar and Tess Vismale, CMP
Meeting Economics: Strategies to Improve Attendance,
Sponsorship, Engagement and Your Bottom Line
In this interactive session, review best practices for attracting and retaining event sponsors; learn how to deliver benefits that enhance value for sponsors, attendees and event owners; and explore pricing strategies to increase attendance and encourage earlier registrations. This session also examines ways to improve collaboration between planners and suppliers to address the challenges of pickup within contracted room blocks and threats of room block poaching.
Presented by Mariela McIlwraith, CMP, CMM, MBA
9:45 a.m.-10:45 a.m.
Negotiating Difficult Contract Clauses
Meeting professionals tend to focus most of their negotiating time on big-dollar performance clauses, like attrition and cancellation. But if you aren't negotiating as intensely on the clauses that affect the quality of your meeting, you are doing your attendees, client and organization a disservice. This session will help prepare you for issues that can have a major impact on your attendees, your meeting and your bottom line.
Presented by Tyra W. Hilliard, Ph.D., JD, CMP, and Cheryl Payne, CMP
Walk a Mile in My Shoes
The most difficult part of the meeting professional’s job is not knowing what the other party knows. Whether you’re dealing with hotel negotiations, food and beverage decisions, or technology selection and implementation, knowledge is power, and awareness of the needs and information the other party has is essential. Join two industry professionals in this engaging and interactive workshop designed to get you participating and thinking like the person on the other side of the table.
Presented by Shawna Suckow and Jim Spellos, CMP